Engineer • Developer • Creative Problem Solver

Michael Wakim Technical Creative Professional

Mechanical Engineering graduate with professional experience in Adobe Experience Manager, Adobe Campaign, front-end web technologies, marketing systems, data tools, and quality-focused problem solving. Passionate about clean design, photography, videography, coding, and web development.

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Professional Snapshot

Summary

About Me

An engineer with a passion for problem solving and an eye for design. I have a professional and personal interest in photography, videography, coding, and web development.


My background combines engineering fundamentals with hands-on digital experience across Adobe Experience Manager, Adobe Campaign, HTML, CSS, JavaScript, Java, SQL, data collection, and marketing technology platforms.

Experience

Work History

October 2023 – Present

Campaign Business Systems Analyst — Epsilon

Wakefield, MA

Client: Takeda Pharmaceuticals

Designation: Adobe Campaign Developer

Business Problem: Create marketing campaigns and perform email/site testing.

Environment: Adobe Campaign, HTML, CSS, JavaScript, SQL Developer

Roles and Responsibilities

  • Creating and testing email marketing campaigns.
  • Managing large databases using SQL queries.
  • Proofing emails internally and with the client.
  • Testing email and site updates and validating that tracking is properly reflected in the database.

April 2022 – October 2023

Digital Solutions Consultant — Epsilon

Wakefield, MA

Client: Navy Federal Credit Union

Designation: AEM Developer

Business Problem: Create and enhance components used on navyfederal.org.

Environment: Adobe Experience Manager, Java, Maven, HTML, CSS, JavaScript

Roles and Responsibilities

  • Created custom AEM components and templates.
  • Performed backend development for more complex components.
  • Supported component enhancements using models and AEM development best practices.

January 2022 – April 2022

Digital Solutions Consultant — Epsilon

Wakefield, MA

Client: Panera

Designation: Adobe Campaign Developer

Business Problem: Distribute promotional and informational emails through automated Adobe Campaign workflows.

Environment: Adobe Campaign, HTML, CSS, JavaScript

Roles and Responsibilities

  • Created automated workflows and email marketing campaigns.
  • Worked with HTML for email content and campaign execution.

October 2021 – January 2022

Digital Solutions Consultant — Epsilon

Wakefield, MA

Client: GM Financial

Designation: AEM Developer

Business Problem: Rebuild gmfinancial.com with Adobe Experience Manager and other Adobe Marketing Cloud tools.

Environment: Adobe Experience Manager, Adobe Campaign, Java, Maven, HTML, CSS, JavaScript, jQuery

Roles and Responsibilities

  • Created custom AEM components and templates.
  • Added personalization to the site to market to specific consumer groups.

March 2021 – September 2021

Insight Specialist, Ecommerce — LEDVANCE, LLC

Wilmington, MA

  • Developed a web data collection tool that recorded product data, including price, ratings, and reviews, from Amazon, Wayfair, and third-party sellers using VBA for Excel.
  • Developed a tool that automated data recordings and would send an email out upon completion using VBA for Excel.
  • Organized and enforced a weekly status report to ensure tasks were carried out as scheduled.
  • Worked with product managers to analyze competitors at the product level and update findings weekly.
  • Helped develop the Amazon brand store and create a focus list for products based on revenue.

Summer 2017, January 2019 – March 2021

Intern — LEDVANCE, LLC

Wilmington, MA

Focus: Smart Products Intern — Quality control testing of smart home products and applications.

  • Helped organize and run user tests on SYLVANIA Smart Bulbs.
  • Corresponded and collaborated with the Smart Products Team.
  • Identified and reported problems and errors, including steps to replicate.
  • Helped design a new layout for the SYLVANIA Smart Home app based on user comments using Photoshop alongside an international team in Germany.
  • Learned how to write and interpret JavaScript for debugging purposes.

Capabilities

Skills and Interests

Core Technical Skills

Development, campaign, and CMS experience.

Adobe Experience Manager Adobe Campaign HTML CSS JavaScript Java JSP jQuery Ext JS

Tools and Platforms

Professional tools used across development, analytics, and collaboration.

Adobe CQ/AEM Postman GitHub Jira Confluence Azure Repos VS Code CRXDE Oracle DBeaver

Creative and Professional Interests

Design-focused interests that complement technical work.

Root Cause Analysis Problem Solving Photography Videography Photo Editing Video Editing Web Design Web Development Video Game Development Music Writing and Production

Technical Foundation

Core Competencies

Development and CMS

  • CMS Tools: Adobe CQ/AEM
  • Adobe Marketing Cloud: Adobe Campaign, Postman
  • Web Technologies: JSP
  • Front End: HTML, JavaScript, CSS, Ext JS, jQuery
  • Languages: Visual Basic and Java

Tools, Data, and Productivity

  • Source Code Management: GitHub, Jira, Confluence, Azure Repos
  • IDE: VS Code, CRXDE
  • Database Technologies: Oracle, DBeaver
  • Engineering/Office: MATLAB, Word, Excel, PowerPoint, Microsoft Teams
  • Creative: Adobe Photoshop, Illustrator, Premiere Pro, After Effects

Academic Background

Education

May 2020

University of Massachusetts, Amherst

Bachelor of Science, Mechanical Engineering


Relevant Courses

  • Introduction to Electrical & Computer Engineering
  • Java Programming
  • Material Science
  • Strength of Materials
  • Design of Mechanical Assemblies
  • System Dynamics
  • Probability & Statistics
  • Data Structures & Algorithms

Selected Strengths

Professional Highlights

Adobe Campaign Development

Experience creating and testing email marketing campaigns, building automated workflows, proofing client-facing communications, and validating tracking through database checks.

AEM Component Development

Experience creating custom Adobe Experience Manager components and templates, supporting backend development, and enhancing customer-facing web experiences.

Automation and Data Collection

Developed VBA-based tools for web data collection and automated reporting, including product pricing, ratings, reviews, and email notifications upon completion.

Let’s Connect

Contact

Interested in discussing a role, project, or collaboration? Feel free to reach out by email or phone.